De Beers: What they do, is in the logo Brilliantly simple, how they got the diamond in there. Very clearly integrating the logo with the core operations of the company. Advertisements Share this:FacebookEmailTwitterPrintRedditLike this:Like Loading... Related 1 Comment Speaking of logos, have you seen the London 2012 logo? I’ve been told that it reminds people of Lisa Simpson in action. I’m sure the committee could have done better. Leave a Reply Cancel reply Enter your comment here... Fill in your details below or click an icon to log in: Email (required) (Address never made public) Name (required) Website You are commenting using your WordPress.com account. ( Log Out / Change ) You are commenting using your Twitter account. ( Log Out / Change ) You are commenting using your Facebook account. ( Log Out / Change ) You are commenting using your Google+ account. ( Log Out / Change ) Cancel Connecting to %s Notify me of new comments via email.